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Summary by Objective
Marketing Funnel — Branding → Install → Performance
Performance — Monthly trends
CPM
CTR
CR (Purchase/Click)
AOV
ROAS
Performance — Funnel
Performance — Revenue distribution & ROAS
GMV by Platform
GMV by Campaign Type
GMV by Category
GMV by Audience
GMV vs ROAS by month
Performance — Weekly trends (Mon–Sun)
CPM
CTR
CR (Purchase/Click)
AOV
ROAS
Install — Monthly trends
CPM
CTR
CR (Install/Click)
CPI
Install — Weekly trends (Mon–Sun)
CPM
CTR
CR (Install/Click)
CPI
Branding — Monthly trends
Spend
Impressions
CPM
CTR
CPE
Performance — Daily breakdown
Install — Daily breakdown
Shopping Ads — Search Terms
Tracking gap — Ads System vs GA4 (by Campaign Type)
Performance — Monthly breakdown
Spend · GMV · ROAS · CPM · CTR · CR · AOV · Install · CPIBy Ad
Spend by Campaign Type × Month
Spend by Campaign × Month (Top 25)
Top ads (Top 30)
Raw data
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