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Performance trends by month
CPM
CTR
CR (Purchase/Click)
AOV
ROAS
Install trends by month
CPM
CTR
CR (Install/Click)
Performance trends by week (Mon–Sun)
CPM
CTR
CR (Purchase/Click)
AOV
ROAS
By Objective
Campaign Type × Month — Spend
Campaign name × Month — Spend (Top 25)
Posts — Spend / Impressions / Reach / CTR / CPM (Top 30)
Performance — by day
Install — by day
Performance — by month
CPM · CTR · CR · AOVInstall — by month
CPM · CTR · Install RateData table
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